Beard and hair care from the barber's chair
J24 Men

Made inthe barber'schair.

Beard and hair care from a Lagos barber who spent years answering one question from the men in her chair: what should I use? Oils, washes and balms built around those answers, now delivered from Lagos to the world.

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J24 Men: ready to elevate your grooming
From Lekki to the worldStarted at Jhoke Cuts, Lekki Phase 1
Barber-madeDeveloped with real clients in the chair
Ships from LagosDelivered worldwide
Local pricesShown in your currency
Secure checkoutCard, Apple Pay and more

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The collection

Three steps, every day

The same routine she walks her clients through after a cut. Ten minutes in the morning, a softer, fuller-looking beard by the end of the month.

Real beards, real routines

The full J24 routine on real men, from the shower to the last drop of oil. Tap a photo to shop it.

It started with a question in the chair

Wande Adebisi wasn't planning to build a grooming brand. She was cutting hair, first for free because she loved it, then from her own shop in Lekki. The men in her chair kept asking what would work for their beards and their texture. J24 Men is her answer.

"Sometimes, the vision becomes clearer as you build."Wande Adebisi, founder
  1. 1

    Many hats

    Model, makeup artist and founder of JDS Modeling Agency. Every venture taught her to watch what people actually need.

  2. 2

    The barber's chair

    Barbering started as a craft she loved. Then came her own salon, Jhoke Cuts, in Lekki Phase 1.

  3. 3

    The questions

    What should I use for my beard? What helps with my scalp? What works for my texture? She heard them every day.

  4. 4

    The first oil

    She made a beard and hair serum for her own clients. They liked the feel and the scent, and they came back for more.

  5. 5

    One product became a brand

    Clients asked what to use after washing and how to care for their scalp. Each answer became a new product, and J24 Men was born.

  6. 6

    From Lagos to the world

    Now the routine built in a Lagos barbershop reaches men in Nigeria, the UK, Saudi Arabia and the US.

Open the box

Every kit arrives gift-ready, with the routine printed inside the lid.

  • Wash, oil and balm together in one box
  • The three-step routine printed inside the lid
  • Ribbon-tied and ready to give, with an optional note card

Barbers, this one is for you

J24 Men was built by a barber, for the men in barbers' chairs. Recommend it to your clients and earn on every sale, or stock it at your station.

Apply as a partner barber

Earn 15% with your code

Your clients get 10% off with your personal code. You earn 15% of every order. No stock to hold.

Stock it at wholesale

Buy at partner prices and sell from your chair. Minimum order of six units.

Questions

Where do orders ship from?

Nigerian orders ship from our Lagos store. US orders ship from inside the US. UK and Saudi Arabia orders ship from local stock. Everywhere else ships from Lagos. You get tracking by email as soon as your order leaves.

How long until I see results?

Most men notice a softer, better-conditioned beard within the first week. Give the full routine about four weeks for a fuller-looking beard.

Is it right for coarse or curly hair?

Yes. The range was developed with clients in a Lagos barbershop, many with coarse and tightly curled hair, which is exactly why it exists.

What's in the products?

Full ingredient lists will be on every product page before launch.

Can I return it?

Unopened products can be returned within 30 days of delivery for a full refund.

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